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#Google to restrict advertisement of #Cryptocurrencies and related content

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At Mountain View
Google's Mountain View Headquarters

The company will no longer allow ads about cryptocurrency- related content including initial coin offerings (ICOs), wallets, and trading advice across any of its ad platforms.

Google is updating its financial services-related ad policies to ban any advertising about cryptocurrency-related content, including initial coin offerings (ICOs), wallets, and trading advice, Google's director of sustainable ads, Scott Spencer told CNBC.

It means that companies with legitimate cryptocurrency offerings won't be allowed to serve ads through any of Google's ad products, which place advertising on its own sites as well as third-party websites.

The update will go into effect in June 2018, according to a company post.
We don't have a crystal ball to know where the future is going to with cryptocurrencies, but we've seen enough consumer harm or potential for consumer harm that it's an area that we want to approach with extreme caution, Scott said.

The approach follows a similar ban that Facebook announced earlier this year.
This news comes as Google releases its annual "trust and safety report.

Google claimed it took down more than 3.2 billion ads in 2017 that violated its policies, which is nearly double the 1.7 billion it removed past year.


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